Events are marketing opportunities for stations and constantly seek the right sponsors to align with. SABC Radio offers personalised approach and a synergy between brand sponsor and event that will ensure a healthy return on investment (ROI) and a strong connection with the right target audience.With that said SABC constantly seek to partner with possible sponsors that align perfectly with each stations event or activations.
Eventsponsorship elicits both tangible and intangible benefits. Tangible assets include media placement and advertising value; opportunities for one-on-one engagement with a targeted audience who have already bought into the event by buying tickets to the event; lead generation; as well as the data and insights gathered post event that can be used by the sponsor to better understand its consumer base.
There are a host of intangible assets that provide additional value to the sponsors involved. These include the perks of being associated with the event itself, which build brand recognition and credibility among consumers; added value in the form of opportunities to form partnerships, promotion and mentions of the brand in media releases and other marketing collateral; reaching new customers by providing them with valuable content as well as opportunities to network with other event attendees.
POSSIBLE PARTNERSHIP OPPORTUNITIES EXIST AS FOLLOWS
understood by the consumers/listeners.